A travel-friendly cold brew coffee maker designed as an expansion to the Hydroflask Trail Series™. This new product would fit seamlessly into the brand and broaden it’s market by making cold brew accessible to outdoor adventurers.

Opportunity Space

The Cold Brew Craze

Cold brew coffee is one of the hottest new trends in the U.S. coffee market.

Market size was valued at $3.16 billion in 2024 and is projected to grow from $3.87 billion in 2025 to $16.22 billion by 2032. Source

Top Cold Brew Coffee Makers

What if cold brew could be brought camping?

Hydroflask Trail Series™

Less Weight. More Miles.

Every open trail brings new opportunity to explore—push past the familiar and keep going. That’s the inspiration behind the new Trail Series™. Engineered to deliver all the cold refreshment you want but without the weight, the Trail Series™ makes it easier to take cold hydration as far as your spirit of adventure wants to take you.

User Persona

OSCAR

An avid hiker and adventurer from Oregon.

Because of his passion for the outdoors, he is always on the lookout for new gear to streamline his camping experience. He is also big fan of cold brew, but hasn’t been able to implement it into his camping trips.

Sketch Ideation

Concept Refinement

‘Trail Series’

Base is pre-existing Hydroflask 12 oz. coffee mug, comes with a 22 oz. tumbler mug. Utilizes existing Asobu mechanism with mesh filter. Handle intended for more stationary/at campsite use.

‘Rainwater Switch’

Base carafe is pre-existing Hydroflask 12 oz. coffee bottle, includes iconic Hydroflask Flex Sip Lid, utilizes Oxo ‘rainmaker’ for even pour over grounds, filter incorporated into bottom of coffee chamber, switch (instead of button) to drain coffee.

‘Slim Classic’

Base carafe is pre-existing Hydroflask 16 oz. coffee bottle, includes iconic Hydroflask Flex Sip Lid, utilizes pre-existing Asobu mechanism with mesh filter. Hydroflask logo is incorporated in release button.