A watch series designed to target a ‘white space’ in Fossil’s product line and celebrate the sustainable material innovations being developed during my time as an intern on the Men’s and Women’s mainline watch design teams.
Market Research
Trend Research
Opportunity Space
In 2019, the Archival Series celebrated the most iconic Fossil watches from the last decade with drops of reimagined archived watches every month.
While the 2008 Fossil x Atari collaboration was not re-released as part of the series, extending the series to include a re-launch of gaming inspired watches would have relevance again in today’s market.
Mood
Sketch Ideation
Concept Refinement
Form Exploration
Exploded View
Dial Exploration
Preliminary Samples
Series Packaging
